Key Takeaways
- Button color should contrast with surrounding elements
- Action-oriented text outperforms generic text
- Size matters—buttons must be large enough to tap on mobile
- White space around buttons increases visibility
- A/B testing reveals what works for your specific audience
Color and Contrast
Your CTA button should stand out from everything around it. Use a contrasting color that pops against your background. Orange and green buttons often outperform, but test for your audience.
Button Copy
Replace generic "Submit" or "Click Here" with action-oriented text:
- "Get My Free Quote" beats "Submit"
- "Start My Trial" beats "Sign Up"
- "Book My Consultation" beats "Contact Us"
First-person ("My") often outperforms second-person ("Your").
Size and Placement
Buttons should be minimum 44x44px for mobile (Apple's recommendation). Place primary CTAs above the fold and repeat at logical points throughout the page.