Key Takeaways
- Infinite scroll works well for discovery and browsing (social feeds, galleries)
- Pagination is better for goal-oriented tasks (search results, product catalogs)
- Infinite scroll can frustrate users trying to reach the footer
- Pagination allows users to reference specific pages
- Consider "Load More" as a hybrid approach
When to Use Infinite Scroll
- Social media-style feeds
- Image galleries for browsing
- News feeds and content streams
- Mobile-first experiences
When to Use Pagination
- E-commerce product listings
- Search results
- Blog archives
- Data tables and listings
The "Load More" Compromise
A "Load More" button combines benefits of both: users control when content loads (like pagination) while staying on one page (like infinite scroll). Good for many business websites.
