Your CTA (call-to-action) is where visitors become leads or customers. The difference between "Submit" and "Get My Free Quote" can double your conversion rate. Here's how to write CTAs that get clicked.
CTA Best Practices
- Use action words - Start with verbs: Get, Start, Join, Download, Book
- Be specific - "Get My Free Consultation" beats "Submit"
- Create urgency - "Start Today," "Limited Spots"
- Reduce risk - "Free," "No obligation," "Cancel anytime"
- Use first person - "Start My Trial" often beats "Start Your Trial"
CTA Examples by Goal
For lead generation:
- "Get Your Free Quote"
- "Book My Free Consultation"
- "Download the Guide"
- "See Pricing"
For sales:
- "Add to Cart"
- "Start Free Trial"
- "Get Started for $X"
- "Join Now"
For engagement:
- "Learn More"
- "See How It Works"
- "Watch Demo"
CTA Placement
- Above the fold - Visible without scrolling
- End of sections - After presenting value
- Sticky header/footer - Always accessible
- Multiple placements - Long pages need multiple CTAs
Make your primary CTA stand out with contrasting color. Do Not let it blend in.
Small words make big differences. Test different CTAs to see what your audience responds to. The goal is to make the next step feel easy and valuable.