"Why do I need a website when I have Instagram?" It's a question I hear weekly. The answer isn't either/or - but understanding when each matters can save you from costly mistakes.
The Case for Websites
You own it. This is the biggest difference. Your website is property; social media is rented space.
- You control the design, content, and user experience
- No algorithm determining who sees your content
- Can't be disabled or banned overnight
- Captures customer data (email, behavior) you own
- Appears in Google search results
- Works 24/7 as a sales tool
Websites are essential for:
- B2B businesses (your clients Google you)
- E-commerce (full checkout experience)
- Service businesses (detailed information, booking)
- Establishing credibility with serious buyers
The Case for Social Media
Reach and engagement. Social platforms have billions of users already there.
- Low barrier to start (free accounts)
- Built-in audience discovery
- Real-time engagement and relationship building
- Shareability and viral potential
- Visual storytelling (especially Instagram, TikTok)
- Direct messaging with customers
Social is particularly strong for:
- F&B, fashion, beauty (visual products)
- Personal brands and influencers
- Community building
- Staying top-of-mind with existing customers
The Right Strategy
Most businesses need both, used strategically:
- Website - Your home base. Where you convert visitors into customers. Where Google traffic lands. Where detailed information lives.
- Social media - Your outpost. Where you engage, build awareness, and drive traffic back to your website.
Think of it this way: Social media is the networking event where you meet people. Your website is your office where you close deals.
Priority order:
- Website (if budget allows only one)
- Google Business Profile (free, high-impact)
- Primary social platform (where your customers are)
- Email marketing (own your audience)
- Additional social platforms
Don't build your entire business on rented land. Social media is powerful for reach and engagement, but your website is the foundation you own and control. Use both, but prioritize accordingly.