Running a small business in Singapore without a website means missing customers every day. This guide covers everything SMEs need to know about getting online effectively and affordably.
Why Small Businesses Need Websites
Consider these Singapore-specific statistics:
- 90% of consumers search online before visiting a business
- 70% of searches happen on mobile devices
- 84% trust businesses with websites more than social-media-only businesses
- Google search is the #1 way Singaporeans find local services
Your competitors with websites are capturing customers who should be yours.
What Your Website Needs
Essential elements for Singapore SME websites:
- Clear value proposition - What you do and who you help, immediately visible
- Services or products - Detailed descriptions with pricing if possible
- Contact information - Phone, WhatsApp, email, address prominently displayed
- About page - Your story builds trust with local customers
- Testimonials - Social proof from satisfied customers
- Mobile-friendly design - Non-negotiable for Singapore market
Budget Considerations
Website options for different budgets:
- $500-1,000 - Basic 3-5 page website with essential information
- $1,000-3,000 - Professional custom design with more features
- $3,000-8,000 - E-commerce or advanced functionality
Remember: PSG grant can cover up to 50% of costs for pre-approved solutions.
Getting Started
- Define your goals - What should the website accomplish?
- Gather content - Text, photos, logos, testimonials
- Choose a domain - Your business name .com or .sg
- Find a developer - Check portfolio, reviews, communication style
- Plan for maintenance - Websites need ongoing updates
A professional website is no longer optional for Singapore SMEs. Start with the essentials, launch quickly, and improve over time. Your online presence is an investment that pays dividends for years.