With over 70% of web traffic in Singapore coming from mobile devices, designing for desktop first is backwards. Mobile-first design ensures your website works perfectly for the majority of your visitors.
Singapore Mobile Usage Statistics
- 5.7 million mobile connections in Singapore (more than population)
- Average 4+ hours daily spent on mobile devices
- 70%+ of web traffic comes from mobile
- 60% of e-commerce purchases made on mobile
If your website does not work well on mobile, you are losing the majority of potential customers.
Mobile-First Design Principles
- Touch-friendly buttons - Minimum 44x44 pixels for easy tapping
- Readable text - 16px minimum, no zooming required
- Single column layouts - Clean, scrollable content
- Thumb-zone navigation - Important elements within thumb reach
- Fast loading - Under 3 seconds on 4G connections
- Click-to-call - Phone numbers that dial when tapped
- Simplified forms - Minimal fields, appropriate keyboards
Common Mobile Mistakes
- Tiny text - Forcing users to pinch and zoom
- Buttons too close together - Accidental taps frustrate users
- Horizontal scrolling - Content wider than screen
- Pop-ups that cannot be closed - Especially on mobile
- Heavy images - Slow loading kills mobile experience
- Flash or unsupported elements - Do not work on mobile
Testing Your Mobile Experience
Check your website on actual devices:
- Test on both iPhone and Android
- Try completing your main conversion action (contact form, purchase)
- Check loading speed on mobile data, not just WiFi
- Use Google Mobile-Friendly Test tool
- Ask friends or customers for honest feedback
Mobile-first is not a trend - it is how Singaporeans browse the web. Prioritize mobile experience, and your website will serve the majority of visitors properly.