See that padlock in your browser? That's SSL at work. If your website still shows "Not Secure," you are losing visitors, hurting your SEO, and potentially exposing customer data. Here's why HTTPS matters.
What SSL Does
SSL (Secure Sockets Layer) encrypts data between your website and visitors:
- Login credentials cannot be intercepted
- Form submissions (contact info, payments) are encrypted
- Personal data stays private
- Nobody can tamper with your content in transit
HTTPS means your site has a valid SSL certificate installed.
Why It Matters for Your Business
- Browser warnings - Chrome shows "Not Secure" for HTTP sites. Visitors leave.
- SEO ranking factor - Google confirmed HTTPS is a ranking signal
- Trust and credibility - The padlock icon signals legitimacy
- Required for payments - Can't process credit cards without HTTPS
- Compliance - PDPA and other regulations expect data protection
Getting SSL for Your Site
SSL certificates range from free to expensive:
- Free: Let's Encrypt - Most hosting providers offer this free
- Basic paid ($50-100/year) - Domain validation, same encryption
- Premium ($100-500/year) - Extended validation, shows company name
For most small businesses, free Let's Encrypt is perfectly adequate. Ask your hosting provider to enable it - usually takes minutes.
There's no reason not to have HTTPS in 2025. It is often free, takes minutes to set up, and the downside of not having it is too high. If you are still on HTTP, fix it today.