Whether you are a renovation contractor, electrician, plumber, or general builder, finding consistent project leads is the lifeblood of your business. Here's how successful contractors in Singapore keep their pipeline full.
Online Presence Basics
- Portfolio website - Showcase completed projects with before/after photos
- Google Business Profile - Critical for "contractor near me" searches
- Reviews - 90% of clients check reviews before hiring. Actively collect them.
- License and insurance - Display HDB contractor registration, BCA license where applicable
Lead Generation Channels
- Renovation platforms - Qanvast, Renotalk, Hometrust connect you with active buyers
- Facebook groups - Singapore Home Renovation groups are goldmines
- Google Ads - Target "renovation contractor [area]" searches
- Referral incentives - Offer existing clients rewards for referrals
- Property agent partnerships - New homeowners need renovation
- HDB/condo notice boards - When doing a project, advertise to neighbors
Converting Leads to Projects
- Respond fast - First contractor to reply often wins. Aim for under 1 hour.
- Professional quoting - Detailed, itemized quotes build trust
- Portfolio during meetings - Bring photos of similar completed projects
- Testimonials ready - References from past clients close deals
- Clear warranty terms - Put everything in writing
Consistent lead generation requires working multiple channels. Build your online presence, leverage platforms, nurture referrals, and respond quickly. Quality work plus good marketing equals a thriving contracting business.