Your domain name is your digital address. Choose wisely - changing it later means losing SEO, brand recognition, and potentially customers. Here's how to pick a domain that works for your business.
Domain Name Best Practices
- Keep it short - Easier to remember, type, and fit on business cards
- Easy to spell - Avoid unusual spellings that people will get wrong
- Brandable - Unique and memorable beats generic
- Avoid numbers and hyphens - Confusing when spoken
- Include keywords if natural - "SingaporePlumber.com" helps for SEO, but do not force it
Domain Extensions (.com vs .sg)
For Singapore businesses, you have several options:
- .com - Universal, professional, first choice if available
- .sg - Shows Singapore focus, good for local businesses
- .com.sg - Clearly Singapore-based commercial entity
- Others (.co, .io, .net) - Acceptable but less conventional
Ideally, register both .com and .sg versions to protect your brand.
Domain Registration Tips
- Use a reputable registrar - GoDaddy, Namecheap, Google Domains
- Register for multiple years - Prevents accidental expiry
- Enable auto-renewal - Never let it lapse
- Privacy protection - Hide your personal info from WHOIS
- Register similar variations - Prevent competitors from grabbing them
Your domain is a long-term asset. Take time to choose well, register variations to protect your brand, and keep it renewed. A good domain becomes part of your business identity.