Your online presence is how the world sees your business digitally. It is not just your website - it is everything from Google search results to social media profiles to review sites. Here's how to build a presence that works.
The Online Presence Checklist
- Website - Your home base. Professional, informative, mobile-friendly.
- Google Business Profile - Critical for local search visibility
- Social media - Choose platforms where your customers are
- Review sites - Google, Facebook, industry-specific platforms
- Directory listings - Industry directories, local business listings
Consistency is Key
Your business information should be identical everywhere:
- Business name (exact spelling)
- Address (same format)
- Phone number (same digits)
- Business hours
- Logo and images
Inconsistency confuses customers and hurts search rankings. Audit your listings regularly.
Managing Your Online Reputation
- Monitor mentions - Google Alerts for your business name
- Respond to reviews - All of them, positive and negative
- Encourage reviews - Ask satisfied customers to share their experience
- Address complaints - Publicly acknowledge, resolve privately
- Share wins - Post achievements, testimonials, milestones
Your online presence is an asset that builds over time. Start with the essentials, maintain consistency, and actively manage your reputation. Every positive touchpoint strengthens your business's digital foundation.