Key Takeaways
- AI transcribes and analyzes sales calls automatically
- Conversation intelligence identifies winning patterns and coaching opportunities
- Talk ratio analysis ensures reps listen more than they speak
- Keyword tracking monitors competitive mentions and objections
- Singapore sales teams report 15-25% improvement in close rates
What is Conversation Intelligence?
Conversation intelligence uses AI to record, transcribe, and analyze sales calls. It extracts insights that would be impossible to gather manually across hundreds of conversations.
For sales managers, it's like having a coach present on every call. For reps, it's objective feedback that accelerates improvement.
AI Analysis Capabilities
Automatic Transcription
AI converts calls to searchable text, making it easy to find specific conversations or topics across your entire call library.
Talk Ratio Analysis
Track how much reps talk vs. listen. Top performers typically have 40-60% talk time, letting prospects share their needs.
Keyword and Topic Detection
Monitor mentions of competitors, pricing objections, specific features, or buying signals across all calls.
Sentiment Analysis
AI detects emotional shifts during calls—when prospects become excited, frustrated, or disengaged.
Using Insights for Coaching
Review call highlights with reps, focusing on specific moments where different approaches might work better. Share examples of successful handling from top performers.